AI Glossary

Sentiment Analysis

An NLP task that determines the emotional tone or opinion expressed in text, classifying it as positive, negative, neutral, or along more nuanced dimensions.

Approaches

Fine-tuned BERT/RoBERTa classifiers, LLM prompting (ask the model to classify sentiment), lexicon-based methods (word lists with sentiment scores), and aspect-based analysis (sentiment toward specific features).

Applications

Brand monitoring, product review analysis, social media analytics, customer feedback analysis, financial news sentiment (for trading signals), and political opinion tracking.

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Last updated: March 5, 2026